Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches
Type
Book
Authors
ISBN 10
1610698932
ISBN 13
9781610698931
Category
Unknown
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Publication Year
2015
Publisher
Pages
120
Subject
Libraries -- Marketing ; Libraries -- Public relations
Description
Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy―from traditional promotions such as advertising and posters to social media marketing.• Takes you through a step-by-step process of creating a marketing campaign that meets the needs of your patrons and your library • Covers conventional marketing strategies such as print and broadcast media along with new social media venues• Includes a guide to marketing plans and content calendars• Offers chapter-by-chapter" Moxie Tips and Tricks" to help you get started and succeed in marketing your library• Presents ways to bolster your creativity toolkit when the ideas just won't come - from Amzon
Number of Copies
1
