Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
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Type
Book
Authors
ISBN 10
0814434991
ISBN 13
9780814434994
Category
Unknown
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Publication Year
2015
Publisher
Pages
224
Subject
Internet advertising ; Internet marketing ; Target marketing
Tags
Description
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, "Targeted" tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, "Targeted" is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 1784 |
HF 6146 .I58 S65 2015 |
1 | Circulation | Yes |