Researching for Business: Avoiding the "Nice to Know" Trap (Aslib Know How Guides)

Type

Book

Authors

Trevor J. Webb

ISBN 10

0851424082

ISBN 13

9780851424088

Tags

Management, Reference & Test Preparation, Library Management, General, Library & Information Science

Description

Research is not all about seeking information: the thought processes that result in designing research activities for satisfactory outcomes are much more important. This guide provides essential models for successful research.Contents: Introduction - the nature of business research: improving on hit or miss; Accepting a research brief: what are you really trying to do? Modelling the research object; Negotiating a valid approach; Information quality and pitfalls; Identifying techniques and bringing skills to bear; Drawing inferences and testing conclusions; Identifying policy potential and residual risk; Auditing and monitoring research outcomes. - from Amzon

Number of Copies